Monthly Archives: December 2016

A Penguin’s Tale: Responding to the latest update

What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much.

The path was clear: a site would get hit with a penalty, the website owner would send out requests to have offending links removed, those that couldn’t be removed would be added to a disavow list and submitted, and then one would simply wait.

SEO in 2017: Mobile optimization as a competitive advantage

Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a comprehensive view of how to ensure you’re making the most of the opportunity to forge ahead.

Mobile-friendly approach
Our first focus in gaining this advantage is to look at just how we deliver mobile-friendly content. There are three possible approaches::

Responsive web design
Dynamic content
Separate URLs (mobile site)

Google drops the Content Keywords feature from Google Search Console It is official. After hinting at removing the Google content keywords report from Google Search Console, Google did it.

Google has just removed another feature from the Google Search Console: the content keywords report, one of the earliest features found in the Google Search Console when it was first built.

Google said when the tool first launched, this report was the “only way to see what Googlebot found when it crawled a website.” Now, you have features like Search Analytics and Fetch, and others. Google also said “users were often confused about the keywords listed in content keywords.”

So Google decided to remove the feature for those reasons. This is not a surprising move; we heard Google was looking to remove it back in May.

Google & Bing increase the file size limit of Sitemaps files While the 50,000 URL limit has not changed, your Sitemaps file size can now be up to 50MB.

Google and Bing announced jointly that they have increased the file size limit of Sitemaps files from 10MB to 50MB.

That means the uncompressed version must now be under 50MB, no longer under 10MB.

Fabrice Canel, principal program manager at Bing, said, “While most sitemaps are under this 10 MB file limit, these days, our systems occasionally encounter sitemaps exceeding this limit. … Most often this is caused when sitemap files list very long URLs or if they have attributes listing long extra URLs (as alternate language URLs, Image URLs, etc), which inflates the size of the sitemap file.”

The 50,000 URL limit per Sitemaps file has not changed; you can still only have up to 50,000 URLs in a single Sitemap file. But the file size has increased significantly.